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Summary
Avatardirector James Cameron responds to Ryan Gosling ’s iconic " Papyrus"SNLsketch , which mock the film ’s basic font . Released in 2009 , Cameron’sAvatarwould become the highest - grossing filmin history , chronicle a paraplegic devil dog ’s attempts to adhere with the alien inhabitants of a lush moon called Pandora . While the movie was a massive hit , anSNLsketch asterisk Gosling free in 2017 would poke fun at the front used for the film ’s logo on all major marketing materials .
Now , as the wait forAvatar 3 ’s 2025 release datedrags on , Cameron respond to Gosling’sSNLsketch in a late interview withPeople . The director divulge that the sketch actually stimulate some debate as to how to go up the title font forAvatar : The Way of Water . Check out Cameron ’s full remark below :
" I mean , the affair is , we actually now had a dilemma on movie two . It ’s like , ' Are we going to keep the same typeface , the highest - grossing moving-picture show in history , or are we live to change it ? ' Mess with the formula . It ’s like , ' F— it , we ’re using the font . ' If Ryan gets his panties in a bunch over it , then so be it . "
" You ’ve got to be able to express joy with and at yourself on Saturday Night Live . They had me light a cigar off a hundred - dollar bill bill after Titanic became the highest - grossing flick in history . First of all , I do n’t fume cigars … and I ’d never light up a hundred - one dollar bill bill on fire . It ’d be a forged affair for my kids to see , but it ’s comical . "
Avatar’s Papyrus Font Explained
It ’s deserving mentioning that theAvatarlogo face is technically a modify version of Papyrus , but the oft - mocked font does indeed serve as the base . In fact , the human being who designed the picture ’s claim , Peter Stougaard , a former advertising executive for 20th Century Fox , has previously confirmed as much .
In an audience withThe Ringerlast year , Stougaard give away that , with the dispersion particular date for the movie ’s bill poster tight approaching in summer 2009 , he was struggling to find out the right font . The solution would finally award itself when he meet Cameron holding a draught of theAvatarscript , which used a Papyrus case for the title treatment . Stougaard would cease up thickening the letter and give some adjustments , and Cameron give the logotype design the unripened light .
In an consultation withEmpire Magazinelast year , Cameron would admit that he was n’t aware the font was Papyrus . " I assume the art department or the title company descend up with it , " the director said . " Of course , it was troll mercilessly as a lazy choice , but honestly , I wish the font . ”
WhileAvatar ’s use of the Papyrus font apparently did n’t affect how enamored audiences would become with the film , it became the perfect mark forSNL . The study , which is include above , stars Gosling as a graphic designer tortured by the film ’s use of the font , and it has since become one of the show ’s most iconic boxers . AlthoughAvatar : The Way of Wateruses a new font called Toruk , the Papyrus inspiration stay on clear . Cameron ’s latest comment ostensibly affirms thatfutureAvatarmovieswill bear on this trend .
Source : People
