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Summary
Just in clock time for the holiday season , Kodansha Publishingis gift free manga to anyone who put in a timely asking for its calendar month - foresightful giveaway political campaign . It ’s the perfect year - end movement to get a stage up on the challenger while promoting some of the best useable manga content usable fromShonen Jump ’s independent competitor .
As announced by theKodansha USA website , from December 1 to December 31 , 2023,the"Kodansha Countdown Giveaway " will bid a gratuitous digital volume of one of its manga series every day for the month . The pick out daily title will be usable for the whole sidereal day that they are offered . They will not be useable once the 24 - hour gull price and a young daily title of respect have been pick out .
Currently , giveaway for Kodansha classicsDon’t Toy With Me , Miss Nagatoro , Parasyte , BECK , andMatcha Made in Heavenhave already been completed , but that leaves 27 more twenty-four hours , and 27 more title of respect – such asBlue LockandShangri - La Frontierstill waiting to be give away .
Kodansha Free Giveaway Is A Great Attempt To Put The Spotlight On Its Great Manga
Kodansha ’s " Countdown Giveaway " is more than just rooter service . It ’s an awesome move to claim securities industry space from its competition , especially its age - sure-enough competitor Shueisha , the publishing firm ofShōnen Jump . While the Kodansha - Shueisha contender is on a more equal terms in Japan , that ’s not the case internationally . Outside Japan , Shōnen Jump manga and anime dominate the industry . Their ascendance , however , is not due to issues of timber . Kodansha has a cache of title includingAttack on Titan , Vinland Saga , andGhost in The Shell , which are widely deemed some of the best manga and Zanzibar copal ever make .
The government issue for Kodansha is furtherance . Shueisha’sShōnen Jumpwas faster to see the potential difference of the international market for manga and anime . Accordingly , they moved with briskness to found a presence abroad that could drive its content . As such , Kodansha has been playing snatch - up in creating an effective merchandising campaign outside of Japan for its titles . In late yr , Kodansha ’s manga has managed to contract the col , and theirBlue Lockclaimed the touch for best - selling manga of 2023 .
To have entree to the free volume , a reader must first sign up up for Kodansha ’s free reader account . The account also gives users access to future giveaway campaigns .
Kodansha Is Trying To Close the Gap With Shueisha
In 2023,Kodansha also launched its digital manga reading app K - Manga , in another feat to bridge over the gap with Shueisha , which has see incredible international achiever with MANGA Plus . The Countdown Giveaway is another run that aggressively moves to overwhelm Shueisha ’s market domination by seeding the public fan base with destitute copy of its most pop titles . As they have correctly foreseen , few sports fan will turn down an offer for a free first volume . At the very least , it effectively fix Kodansha content out and in front of manga fans ' eyeballs . There ’s no doubt that it will turn more than a few to choose Kodansha as their " go - to " origin of manga and anime .
For the first time in a foresightful fourth dimension , a Kodansha manga has beaten Shonen Jump for the title of better - selling manga of the year . Add to that the popularity ofAttack on Titan ’s final time of year as well as the accolades received for titles such asHeavenly Delusion , Mobile Suit Gundam : The Witch of Mercury , andTokyo Revengers , and it ’s clear that Kodansha has had a banner year . Only meter will tell how well this translate in equivalence toShōnen Jump , but for now , Kodanshais doing a groovy Book of Job in bridging the gap .
Source : Kodansha USA
