The Marvels
Summary
The Marvelswill likely get out an inauspicious platter for the Marvel Cinematic Universe . The movie , which is the third installment in Phase 5 of the MCU , is a continuation to 2019’sCaptain Marvel , which introduced Brie Larson ’s superpowered former fighter pilot to the franchise . The storyline sees Captain Marvel ’s power becoming snarl with two others , leading her to team up with cosmonaut Monica Rambeau ( Teyonah Parris ) and Avengers fangirl Kamala Khan ( Iman Vellani ) , who developed powers of their own over the course of the Disney+ showsWandaVisionandMs . Marvel .
PerDeadline , The Marvelsbox officeis only tracking to gross a domestic opening weekend totality between $ 47 and $ 52 million . This would make it the worst opening ever for a movie in the MCU , with the late movie to throw that title of respect being 2008’sThe Incredible Hulkstarring Edward Norton , which is widely considered to be an former misfire for the dealership and had an opening gross of $ 55.4 million .
The Marvels Box Office Explained
There are a lot of factors that are most probable contributing to this grim opening weekend . One major element is the fact that theThe Marvelsreleasecame just one day after the end of the Screen Actors Guild strike , which live for 118 days . This meant that the motion picture ’s pre - release rollout could n’t imply promotion from the dramatis personae as actors fight for fair pay , which may have significantly reduced audience awareness of the at hand release .
The impact of the absence of theThe Marvelscastis difficult to value , but it could be significant considering the originalCaptain Marvelopened to a humongous $ 153.4 million . Regardless , the box office staff tier the movie has shoot down on is shockingly low , particularly with its over $ 200 million budget . Most of the other lowest - grossing opening move weekends in the MCU came from form 1 movies ( which debuted before the Marvel thunder and are n’t adjusted for inflation ) and 2021 titles that suffered from a pandemic - depress box post . Check out a comparison betweenThe Marvelsand other low - gross MCU opening night below :
yr
claim
Opening Weekend
2023
$ 47-$52 million
2008
The Incredible Hulk
$ 55.4 million
2011
Captain America : The First Avenger
$ 65 million
Thor
$ 65.7 million
2021
Eternals
$ 71.3 million
Shang - Chi and the Legend of the Ten Rings
$ 75.4 million
While this result is drastic forThe Marvels , the movie does come during a period of diminishing return for the franchise both critically and commercially . Indeed , Phase 5’sAnt - Man and the Wasp : Quantumanianot only has the low-down Rotten Tomatoes scotch of any MCU motion picture , but also experienced the largest week 2 drop at the box office . This new moving picture also regard the take of Samuel L. Jackson ’s Nick Fury after appearing in the Phase 5 showSecret Invasion , which is the MCU ’s lowest - rated Disney+ show .
Source : Deadline
